M&A Deal Summary

Bread Financial Holdings Acquires Aspen Marketing Services

On April 25, 2011, Bread Financial Holdings acquired marketing company Aspen Marketing Services for 345M USD

Acquisition Highlights
  • This is Bread Financial Holdings’ 2nd transaction in the Marketing sector.
  • This is Bread Financial Holdings’ 5th largest (disclosed) transaction.
  • This is Bread Financial Holdings’ 4th transaction in the United States.
  • This is Bread Financial Holdings’ 1st transaction in Illinois.

M&A Deal Summary
Date 2011-04-25
Target Aspen Marketing Services
Sector Marketing
Buyer(s) Bread Financial Holdings
Deal Type Add-on Acquisition
Deal Value 345M USD

Target

Aspen Marketing Services

West Chicago, Illinois, United States
Aspen Marketing Services (Aspen) Aspen is an integrated marketing services company with approximately 400 professionals located in nine offices nationwide.

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Buyer(S) 1

Buyer

Bread Financial Holdings

Columbus, Ohio, United States
Category Company
Founded 1995
Sector Business Services
Employees7,000
Revenue 4.3B USD (2023)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.

DEAL STATS #
Overall 5 of 12
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 4 of 10
State (Illinois) 1 of 2
Country (United States) 4 of 10
Year (2011) 1 of 1
Size (of disclosed) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 Equifax’s Direct Marketing Services Division

United States

Equifax's DMS division provides proprietary data-driven, integrated marketing solutions through two complementary offerings: database marketing and hosting, and data services including U.S. consumer demographic information.

Buy $117M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-12 Epsilon Data Management

Irving, Texas, United States

Epsilon Data Management LLC is a relationship marketing company provides integrated marketing services to maximize the value, growth, and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications, and database marketing. Epsilon Data Management was founded in 1969 and is based in Irving, Texas.

Buy $300M
Mergr

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