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  6. Braze Acquires OfferFit

M&A Deal Summary

Braze Acquires OfferFit

On June 2, 2025, Braze acquired software company OfferFit

Acquisition Highlights
  • This is Braze’s 1st transaction in the Software sector.
  • This is Braze’s 1st transaction in the United States.
  • This is Braze’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2025-06-02
Target OfferFit
Sector Software
Buyer(s) Braze
Deal Type Add-on Acquisition

Target

OfferFit

Boston, Massachusetts, United States
OfferFit provides an AI-driven experimentation and decision-making platform that automates the testing and personalization of marketing actions for individual customers. OfferFit was founded in 2020 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Braze

New York, New York, United States
Category Company
Founded 2011
Sector Internet Software and Services
Employees1,699
Revenue 593M USD (2025)
DESCRIPTION

Braze is an intelligent customer relationship suite for mobile-first marketers. Their technology empowers brands to build better relationships with their customers through mobile and other digital marketing channels. Braze was formed in 2011 and is headquartered in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-30 North Star

Woolloomooloo, Australia

North Star provides sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia.

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