M&A Deal Summary

Brass Ring Capital and FrontRange Capital Partners Acquire Classic Brands

On June 1, 2015, private equity firms Brass Ring Capital and FrontRange Capital Partners acquired consumer products company Classic Brands from Topperscot

Acquisition Highlights
  • This is Brass Ring Capital’s 1st and FrontRange Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Brass Ring Capital’s 9th and FrontRange Capital Partners’ 1st transaction in the United States.
  • This is Brass Ring Capital’s 1st and FrontRange Capital Partners’ 1st transaction in Colorado.
Investment Fate
  • Classic Brands was sold to a consortium of financial buyers in 2019.
  • Classic Brands was sold to a strategic buyer in 2022.

M&A Deal Summary

Date 2015-06-01
Target Classic Brands
Sector Consumer Products
Buyer(s) Brass Ring Capital
FrontRange Capital Partners
Sellers(s) Topperscot
Deal Type Divestiture
Advisor(s) Intrepid Investment Bankers (Financial)

Target

Classic Brands

Denver, Colorado, United States
Classic Brands is a designer, manufacturer, and distributor of bird feeders and related birding products. Classic sells its products in the lawn and garden departments of major retailers, through distribution to niche stores and online. Classic Brands was founded in 2010 and is based in Denver, Colorado.

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Buyer(S) 2

Buyer

Brass Ring Capital

Minnetonka, Minnesota, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Brass Ring Capital is a private investment firm focused on small company investments in the upper Midwest US. Brass Ring looks for profitable companies generating revenues of $5 to $50 million and EBITDA of $1 to $5 million. Sectors of interest include business services and manufacturing. Brass Ring's investment horizon is between four and five years. Brass Ring will not invest in companies requiring major restructuring or investment in technology. Brass Ring Capital is based in Minnetonka, Minnesota.


DEAL STATS #
Overall 9 of 16
Sector: Consumer Products M&A 1 of 2
Type: Divestiture M&A Deals 1 of 1
State: Colorado M&A 1 of 2
Country: United States M&A 9 of 16
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-01 RIE Coatings

Eden Valley, Minnesota, United States

RIE Coatings applies coatings for protection and performance to a variety of surfaces and substrates including carbon steel, stainless steel, zinc plating, aluminum, composites, plastics, rubber, copper, brass, and other ferrous and non-ferrous metals. RIE Coatings was founded in 1987 and is based in Eden Valley, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-01 Nationwide Learning

Topeka, Kansas, United States

Nationwide Learning LLC is a publisher of student-authored books. Nationwide Learning is seeking add-on acquisitions.

Sell -
DESCRIPTION

FrontRage Capital Partners is a private equity firm focused on investments in real estate and growth businesses. FrontRage Capital was formed in 2010 with family office, the Pritzker Group. FrontRange Capital is based in Greenwood Village, Colorado.


DEAL STATS #
Overall 1 of 2
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Colorado M&A 1 of 2
Country: United States M&A 1 of 2
Year: 2015 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-18 TurboTenant

Fort Collins, Colorado, United States

TurboTenant is a provider of online solutions for residential landlords that help residential landlords save time and improve the performance of their rental properties. These features include online rental applications, tenant credit, and background reports, property listings and automated marketing, and online rent payments. TurboTenant was founded in 2015 and is based in Fort Collins, Colorado.

Buy -

Seller(S) 1

SELLER

Topperscot

Denver, Colorado, United States

Category Company
Founded 2002
Sector Consumer Products
DESCRIPTION

Topperscot LLC manufactures Christmas ornaments and other related holiday items—available nationwide via the Internet, from mass merchandisers, and through specialty gift shops—and maintains licensing agreements with all the major sports leagues, allowing them to sell logo products for the leagues. Topperscot was founded in 2002 and is based in Denver, Colorado.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Colorado M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-08 Classic Brands

Denver, Colorado, United States

Classic Brands is a designer, manufacturer, and distributor of bird feeders and related birding products. Classic sells its products in the lawn and garden departments of major retailers, through distribution to niche stores and online. Classic Brands was founded in 2010 and is based in Denver, Colorado.

Buy -