M&A Deal Summary

BrandWatch Acquires Crimson Hexagon

On October 4, 2018, BrandWatch acquired software company Crimson Hexagon from Sageview Capital

Acquisition Highlights
  • This is BrandWatch’s 1st transaction in the Software sector.
  • This is BrandWatch’s 1st transaction in the United States.
  • This is BrandWatch’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2018-10-04
Target Crimson Hexagon
Sector Software
Buyer(s) BrandWatch
Sellers(s) Sageview Capital
Deal Type Merger

Target

Crimson Hexagon

Boston, Massachusetts, United States
Crimson Hexagon, Inc. is a provider of social data analysis to inform strategic enterprise decision-making, Powered by patented technology and an in-house data library of more than 850 billion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.

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Buyer(S) 1

Buyer

BrandWatch

Portland, Oregon, United States

Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

Brandwatch is a social intelligence company. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.


DEAL STATS #
Overall 3 of 5
Sector: Software M&A 1 of 1
Type: Merger M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-10 BuzzSumo

Brighton, United Kingdom

BuzzSumo Ltd. is a content marketing and influencer identification platform. BuzzSumo provides data-driven content discovery and performance analytics to nearly 3,400 customers and over 300,000 users worldwide. BuzzSumo Ltd. was founded in 2012 and is based in Brighton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-28 Qriously

London, United Kingdom

Qriously is a market research firm focused on social intelligence, tracking digital media, brands, and consumer insights. The Company was formed in 2010 and is headquartered in London.

Buy -

Seller(S) 1

SELLER

Sageview Capital

Palo Alto, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2005
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Sageview Capital is a private investment firm focused on minority investments in financial services, technology, and business services companies. Sageview looks to invest $20 to $100 million per transaction to support growth, provide acquisition financing, or fund shareholder liquidity needs. Target companies typically possess proven business models, strong management, opportunities for growth, and defensible market positions. Sageview Capital was formed in 2005 and has offices in Palo Alto, California and Greenwich, Connecticut.


DEAL STATS #
Overall 12 of 18
Sector: Software M&A 2 of 3
Type: Merger M&A Deals 1 of 1
State: Massachusetts M&A 2 of 3
Country: United States M&A 10 of 15
Year: 2018 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-19 Elastic Path

Vancouver, British Columbia, Canada

Elastic Path is a provider of e-commerce platform software for large enterprises & customers with more complex commerce use cases. Elastic Path’s API-based platform is “headless”, using an interface layer that more easily integrates best-of-breed front-end marketing and content solutions, rather than a legacy stovepipe model. Elastic Path was established in 2000 and is based in Vancouver, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-04 Aceable

Austin, Texas, United States

Aceable is a provider of mobile and online certification and continuing education coursework solutions. Aceable’s core products address the driver’s education and defensive driving markets for both novice and experienced drivers across the U.S. Aceable was established in 2012 and is based in Austin, Texas.

Buy -