M&A Deal Summary

BrandShop Acquires IDEAlley

On February 23, 2016, BrandShop acquired marketing company IDEAlley

Acquisition Highlights
  • This is BrandShop’s 1st transaction in the Marketing sector.
  • This is BrandShop’s 1st transaction in the United States.
  • This is BrandShop’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2016-02-23
Target IDEAlley
Sector Marketing
Buyer(s) BrandShop
Deal Type Add-on Acquisition

Target

IDEAlley

Connecticut, United States
IDEAlley is a creative boutique specializing in digital and creative strategy, design, branding, social media and promotions.

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Buyer(S) 1

Buyer

BrandShop

Shelton, Connecticut, United States
Category Company
Founded 1989
Sector Software
DESCRIPTION

BrandShop is a provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey's, Mrs. Meyer's Clean Day and Waterpik. BrandShop was founded in 1989 and is based in Shelton, Connecticut.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Mergr

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