Add-on Acquisition • Marketing

BrandShop Acquires IDEAlley

On February 23, 2016, BrandShop acquired marketing company IDEAlley

Acquisition Context

This is BrandShop’s 1st transaction in the Marketing sector.
This is BrandShop’s 1st transaction in the United States.
This is BrandShop’s 1st transaction in Connecticut.

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M&A Deal Summary
Date	February 23, 2016
Target	IDEAlley
Sector	Marketing
Buyer(s)	BrandShop
Deal Type	Add-on Acquisition

Target Company

IDEAlley

Connecticut, United States

IDEAlley is a creative boutique specializing in digital and creative strategy, design, branding, social media and promotions.

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Buyer Overview 1

Buyer

BrandShop

Shelton, Connecticut, United States

Category	Company
Founded	1989
Sector	Software

DESCRIPTION

BrandShop is a provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey's, Mrs. Meyer's Clean Day and Waterpik. BrandShop was founded in 1989 and is based in Shelton, Connecticut.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Connecticut	1 of 1
Country: United States	1 of 1
Year: 2016	1 of 1

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