Add-on Acquisition • Marketing

Brandmuscle Acquires Saepio Technologies

On August 8, 2016, Brandmuscle acquired marketing company Saepio Technologies

Acquisition Context
  • This is Brandmuscle’s 1st transaction in the Marketing sector.
  • This is Brandmuscle’s 1st transaction in the United States.
  • This is Brandmuscle’s 1st transaction in Colorado.

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M&A Deal Summary

Date August 8, 2016
Target Saepio Technologies
Sector Marketing
Buyer(s) Brandmuscle
Deal Type Add-on Acquisition

Target Company

Saepio Technologies

Kansas City, Colorado, United States
Saepio Technologies, Inc. is a creator of Saepio MarketPort, a marketing asset management solution that empowers marketers to plan and execute campaigns across distributed networks ensuring local relevance, brand consistency, and speed-to-market. MarketPort complements Brandmuscle’s current local marketing offerings to create the largest and most comprehensive suite of software and services to support global brands that sell through distributed networks of dealers, agents, and franchisees.
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Buyer Overview 1

Buyer

Brandmuscle

Chicago, Illinois, United States

Category Company
Founded 2000
Sector Software
Employees650
DESCRIPTION

Brandmuscle is a local marketing software company that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. Brandmuscle was founded in 2000 and based in Chicago, Illinois.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
State: Colorado 1 of 1
Country: United States 1 of 1
Year: 2016 1 of 1