M&A Deal Summary

Branding Brand Acquires Waysay

On June 8, 2016, Branding Brand acquired software company Waysay

Acquisition Highlights
  • This is Branding Brand’s 1st transaction in the Software sector.
  • This is Branding Brand’s 1st transaction in the United States.
  • This is Branding Brand’s 1st transaction in Indiana.

M&A Deal Summary

Date 2016-06-08
Target Waysay
Sector Software
Buyer(s) Branding Brand
Deal Type Add-on Acquisition

Target

Waysay

Avon, Indiana, United States
Waysay LLC is a provider of mobile app software solutions for in-app messaging, customer engagement, and location capabilities.

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Buyer(S) 1

Buyer

Branding Brand

Pittsburgh, Pennsylvania, United States

Category Company
Sector Software
DESCRIPTION

Branding Brand is a provider of mobile commerce platform, powering shopping experiences for over 200 enterprise brands. Branding Brand is based in Pittsburgh, Pennsylvania.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Indiana M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1