M&A Deal Summary

BRANDED Group Acquires Puracy

On October 6, 2021, BRANDED Group acquired consumer products company Puracy

Acquisition Highlights
  • This is BRANDED Group’s 1st transaction in the Consumer Products sector.
  • This is BRANDED Group’s 1st transaction in the United States.
  • This is BRANDED Group’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-10-06
Target Puracy
Sector Consumer Products
Buyer(s) BRANDED Group
Deal Type Add-on Acquisition

Target

Puracy

Austin, Texas, United States
Puracy is a provider of plant-based natural cleaning and personal care products. Puracy was founded in 2013 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

BRANDED Group

Berlin, Germany
Category Company
Founded 2020
Sector E-Commerce
DESCRIPTION

BRANDED Group is a consumer goods e-commerce company delivers compelling consumer products that are practical, stylish, affordable, and provide value to consumers worldwide. BRANDED Group was founded in 2020 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 1 of 2
State (Texas) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-04 Fresh Heritage

Atlanta, Georgia, United States

Fresh Heritage is a grooming and personal care company that creates products inspired by African grooming traditions to solve modern-day grooming problems for men of color. Fresh Heritage was founded in 2017 and is based in Atlanta, Georgia.

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