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  5. BRANDED Group Acquires Fresh Heritage

Add-on Acquisition • Consumer Products

BRANDED Group Acquires Fresh Heritage

On January 4, 2022, BRANDED Group acquired consumer products company Fresh Heritage

Acquisition Context
  • This is BRANDED Group’s 2nd transaction in the Consumer Products sector.
  • This is BRANDED Group’s 2nd transaction in the United States.
  • This is BRANDED Group’s 1st transaction in Georgia.

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M&A Deal Summary
Date January 4, 2022
Target Fresh Heritage
Sector Consumer Products
Buyer(s) BRANDED Group
Deal Type Add-on Acquisition

Target Company

Fresh Heritage

Atlanta, Georgia, United States
Fresh Heritage is a grooming and personal care company that creates products inspired by African grooming traditions to solve modern-day grooming problems for men of color. Fresh Heritage was founded in 2017 and is based in Atlanta, Georgia.
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Buyer Overview 1

Buyer

BRANDED Group

Berlin, Germany
Category Company
Founded 2020
Sector E-Commerce
DESCRIPTION

BRANDED Group is a consumer goods e-commerce company delivers compelling consumer products that are practical, stylish, affordable, and provide value to consumers worldwide. BRANDED Group was founded in 2020 and is based in Berlin, Germany.

Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 2 of 2
Type: Add-on Acquisition 2 of 2
State: Georgia 1 of 1
Country: United States 2 of 2
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-06 Puracy

Austin, Texas, United States

Puracy is a provider of plant-based natural cleaning and personal care products. Puracy was founded in 2013 and is based in Austin, Texas.

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