Investment Summary

Brand Velocity Group Invests In Jaya Apparel Group

On June 21, 2023, private equity firm Brand Velocity Group invested in apparel/textiles company Jaya Apparel Group

Investment Highlights
  • This is Brand Velocity Group’s 2nd transaction in the Apparel/Textiles sector.
  • This is Brand Velocity Group’s 5th transaction in the United States.
  • This is Brand Velocity Group’s 3rd transaction in California.

Investment Summary
Date 2023-06-21
Target Jaya Apparel Group
Sector Apparel/Textiles
Investor(s) Brand Velocity Group
Deal Type Growth Capital
Advisor(s) Buchalter (Legal)

Target

Jaya Apparel Group

Los Angeles, California, United States
Jaya Apparel Group specializes in women’s contemporary fashion by manufacturing infrastructure and supplying chains in the industry. In its history, Jaya has developed apparel brands with partners such as Disney, MTV, and Dualstar Entertainment, and for retailers such as Walmart, Target, and Kohl’s. Formed in 2009, Jaya Apparel Group has headquarters and showrooms in Los Angeles and New York City.

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Investor(S) 1

Investor

Brand Velocity Group

Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Agnostic
DESCRIPTION

Brand Velocity Group (BVG) is a private equity firm focused on investments in the sports, media, and entertainment industries across North America. The Firm seeks companies with differentiated products or services, consistent profitability, and a need for marketing services. Brand Velocity Group was established in 2019 and is based in New York, New York.

DEAL STATS #
Overall 6 of 6
Sector (Apparel/Textiles) 2 of 2
Type (Growth Capital) 1 of 1
State (California) 3 of 3
Country (United States) 5 of 5
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-29 Score Sports

Wilmington, California, United States

Score Sports is a designer, manufacturer, and seller of youth team sports uniforms and equipment. Score Sports was founded in 1975 and is based in Wilmington, California.

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Company

Legal