M&A Deal Summary

Brand Velocity Group Acquires Original Footwear

On January 20, 2020, private equity firm Brand Velocity Group acquired apparel/textiles company Original Footwear

Acquisition Highlights
  • This is Brand Velocity Group’s 1st transaction in the Apparel/Textiles sector.
  • This is Brand Velocity Group’s 1st transaction in Puerto Rico.

M&A Deal Summary
Date 2020-01-20
Target Original Footwear
Sector Apparel/Textiles
Buyer(s) Brand Velocity Group
Deal Type Buyout (LBO, MBO, MBI)

Target

Original Footwear

Arecibo, Puerto Rico
Original Footwear Co. is a footwear manufacturer specializing in products for the Department of Defense under the Altama brand. The company also owns Original S.W.A.T and Ro-Search brands. Original Footwear Co. was founded in 1999 and is based in Arecibo, Puerto Rico.

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Buyer(S) 1

Buyer

Brand Velocity Group

Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Agnostic
DESCRIPTION

Brand Velocity Group (BVG) is a private equity firm focused on investments in the sports, media, and entertainment industries across North America. The Firm seeks companies with differentiated products or services, consistent profitability, and a need for marketing services. Brand Velocity Group was established in 2019 and is based in New York, New York.

DEAL STATS #
Overall 1 of 6
Sector (Apparel/Textiles) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 5
Country (Puerto Rico) 1 of 1
Year (2020) 1 of 4
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-13 Magma

Lakewood, California, United States

Magma is a manufacturer and marketer of high-quality cookware products designed for use in harsh marine and outdoor environments. Magma was formed in 2001 and is based in Lakewood, California.

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Mergr

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