Buyout (LBO, MBO, MBI) • Consumer Products

Brand Velocity Group and Merion Investment Partners Acquire Magma

On February 13, 2020, private equity firm Brand Velocity Group and mezzanine finance firm Merion Investment Partners acquired consumer products company Magma

Acquisition Context
  • This is Brand Velocity Group’s 1st and Merion Investment Partners’ 2nd transaction in the Consumer Products sector.
  • This is Brand Velocity Group’s 1st and Merion Investment Partners’ 34th transaction in the United States.
  • This is Brand Velocity Group’s 1st and Merion Investment Partners’ 2nd transaction in California.

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M&A Deal Summary

Date February 13, 2020
Target Magma
Sector Consumer Products
Buyer(s) Brand Velocity Group
Merion Investment Partners
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Magma

Lakewood, California, United States
Magma is a manufacturer and marketer of high-quality cookware products designed for use in harsh marine and outdoor environments. Magma was formed in 2001 and is based in Lakewood, California.
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Buyers Overview 2

DESCRIPTION

Brand Velocity Group (BVG) is a private equity firm focused on investments in the sports, media, and entertainment industries across North America. The Firm seeks companies with differentiated products or services, consistent profitability, and a need for marketing services. Brand Velocity Group was established in 2019 and is based in New York, New York.


Deal Context for Buyer #
Overall 2 of 6
Sector: Consumer Products 1 of 3
Type: Buyout (LBO, MBO, MBI) 2 of 5
State: California 1 of 3
Country: United States 1 of 5
Year: 2020 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-20 Original Footwear Co.

Arecibo, Puerto Rico

Original Footwear Co. is a footwear manufacturer specializing in products for the Department of Defense under the Altama brand. The company also owns Original S.W.A.T and Ro-Search brands. Original Footwear Co. was founded in 1999 and is based in Arecibo, Puerto Rico.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-29 BBQGuys.com

Baton Rouge, Louisiana, United States

BBQGuys.com is the largest e-commerce platform of higher-end barbeque grills, grilling accessories, and outdoor kitchen products. BBQGuys.com was founded in 1998 and is based in Baton Rouge, Louisiana.

Buy -
DESCRIPTION

Merion Investment Partners is a mezzanine finance firm that provides subordinated debt to middle-market growth Companies generating at least $10 million in sales and at least $2 million in EBITDA. Merion focuses on opportunities in business services, specialty manufacturing, and healthcare services and products. Merion's invests in the range of $4 and $20 million per transaction. Merion Investment Partners was formed in 2003 and is based in King of Prussia, Pennsylvania.


Deal Context for Buyer #
Overall 34 of 39
Sector: Consumer Products 2 of 2
Type: Buyout (LBO, MBO, MBI) 19 of 19
State: California 2 of 2
Country: United States 34 of 39
Year: 2020 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-13 Zentech

Baltimore, Maryland, United States

Zentech is an engineering-driven electronics contract manufacturer specializing in the design and manufacture of highly-complex electronic and RF circuit cards and assemblies. Zentech was formed in 1998 and is based in Baltimore, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-20 CIS Credit Solutions

Allamuchy, New Jersey, United States

CIS Credit Solutions is a provider of credit reports and complementary services to mortgage lenders, brokers and banks. CIS Credit Solutions is based in Allamuchy, New Jersey.

Sell -