M&A Deal Summary

Brand Velocity Group Acquires Blaze Outdoor Products

On September 29, 2020, private equity firm Brand Velocity Group acquired consumer products company Blaze Outdoor Products

Acquisition Highlights
  • This is Brand Velocity Group’s 2nd transaction in the Consumer Products sector.
  • This is Brand Velocity Group’s 3rd transaction in the United States.
  • This is Brand Velocity Group’s 2nd transaction in Louisiana.

M&A Deal Summary
Date 2020-09-29
Target Blaze Outdoor Products
Sector Consumer Products
Buyer(s) Brand Velocity Group
Deal Type Buyout (LBO, MBO, MBI)

Target

Blaze Outdoor Products

Baton Rouge, Louisiana, United States
Blaze Outdoor Products designs and sells premium-quality barbecues and accessories. The Blaze brand is known for offering innovative features and quality construction at compelling price points. Blaze Outdoor Products is based in Baton Rouge, Louisiana.

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Buyer(S) 1

Buyer

Brand Velocity Group

Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Agnostic
DESCRIPTION

Brand Velocity Group (BVG) is a private equity firm focused on investments in the sports, media, and entertainment industries across North America. The Firm seeks companies with differentiated products or services, consistent profitability, and a need for marketing services. Brand Velocity Group was established in 2019 and is based in New York, New York.

DEAL STATS #
Overall 4 of 6
Sector (Consumer Products) 2 of 3
Type (Buyout (LBO, MBO, MBI)) 4 of 5
State (Louisiana) 2 of 2
Country (United States) 3 of 5
Year (2020) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-29 BBQGuys.com

Baton Rouge, Louisiana, United States

BBQGuys.com is the largest e-commerce platform of higher-end barbeque grills, grilling accessories, and outdoor kitchen products. BBQGuys.com was founded in 1998 and is based in Baton Rouge, Louisiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-29 Score Sports

Wilmington, California, United States

Score Sports is a designer, manufacturer, and seller of youth team sports uniforms and equipment. Score Sports was founded in 1975 and is based in Wilmington, California.

Buy -
Mergr

Product

Company

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