M&A Deal Summary

Brand Networks Acquires Shift Labs

On May 14, 2015, Brand Networks acquired internet software and services company Shift Labs for 50M USD

Acquisition Highlights
  • This is Brand Networks’ 2nd transaction in the Internet Software and Services sector.
  • This is Brand Networks’ largest (disclosed) transaction.
  • This is Brand Networks’ 2nd transaction in the United States.
  • This is Brand Networks’ 2nd transaction in California.

M&A Deal Summary
Date 2015-05-14
Target Shift Labs
Sector Internet Software and Services
Buyer(s) Brand Networks
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Shift Labs

Santa Monica, California, United States
Shift Labs, Inc. is a cross network social advertising platform for brands and agencies. The SHIFT platform brings social data, advertising and marketing teams together in one place to maximize efficiency and ROI.

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Buyer(S) 1

Buyer

Brand Networks

St. Paul, Minnesota, United States
Category Company
Sector Software
DESCRIPTION

Brand Networks offers social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. Brand Networks is based in St. Paul, Minnesota.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (California) 2 of 3
Country (United States) 2 of 3
Year (2015) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-16 Optimal

San Francisco, California, United States

Optimal, Inc. is a software-as-a-service (SaaS) platform for real-time integrated audience analytics and ad buying for Facebook, Twitter, and LinkedIn.

Buy $35M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-14 Clickable

San Francisco, California, United States

Clickable, Inc. is a provider of software-as-a-service based advertising management solutions for marketing-services companies. Clickable was founded in 2005 and is based in San Francisco, California.

Buy -
Mergr

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Company

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