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  6. Brand Holdings Acquires Knockaround

M&A Deal Summary

Brand Holdings Acquires Knockaround

On March 14, 2022, Brand Holdings acquired consumer products company Knockaround

Acquisition Highlights
  • This is Brand Holdings’ 3rd transaction in the Consumer Products sector.
  • This is Brand Holdings’ 3rd transaction in the United States.
  • This is Brand Holdings’ 1st transaction in California.

M&A Deal Summary
Date 2022-03-14
Target Knockaround
Sector Consumer Products
Buyer(s) Brand Holdings
Deal Type Add-on Acquisition

Target

Knockaround

San Diego, California, United States
Knockaround is a sunglasses company providing quality sunglasses that won't break the bank. The company has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive "design your own" custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. Knockaround was formed in 2005 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Brand Holdings

Pittsburgh, Pennsylvania, United States
Category Company
Sector Business Services
DESCRIPTION

Brand Holdings is a holding company focused on acquiring DTC e-commerce companies. The company's strategy is primarily on acquiring companies with a focus on health and wellness, sports nutrition, beauty, and functional foods.

DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 3 of 3
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-21 Healthy Skoop

Pittsburgh, Pennsylvania, United States

Healthy Skoop is an operator of a company that makes plant-based protein powder products a simple, easy choice, in order to help people live a healthy lifestyle every day. Healthy Skoop is based in Pittsburgh, Pennsylvania.

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