M&A Deal Summary

Brand Holdings Acquires Healthy Skoop

On June 21, 2021, Brand Holdings acquired consumer products company Healthy Skoop from Seurat Group

Acquisition Highlights
  • This is Brand Holdings’ 2nd transaction in the Consumer Products sector.
  • This is Brand Holdings’ 2nd transaction in the United States.
  • This is Brand Holdings’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2021-06-21
Target Healthy Skoop
Sector Consumer Products
Buyer(s) Brand Holdings
Sellers(s) Seurat Group
Deal Type Divestiture

Target

Healthy Skoop

Pittsburgh, Pennsylvania, United States
Healthy Skoop is an operator of a company that makes plant-based protein powder products a simple, easy choice, in order to help people live a healthy lifestyle every day. Healthy Skoop is based in Pittsburgh, Pennsylvania.

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Buyer(S) 1

Buyer

Brand Holdings

Pittsburgh, Pennsylvania, United States
Category Company
Sector Business Services
DESCRIPTION

Brand Holdings is a holding company focused on acquiring DTC e-commerce companies. The company's strategy is primarily on acquiring companies with a focus on health and wellness, sports nutrition, beauty, and functional foods. It is led by industry veteran, Jeff Hennion, as Executive Chairman & CEO of Brand Holdings and Dr. Emil Nutrition, and has partnered with Dr. Emil Hodzovic, the medical doctor and nutrition/wellness expert behind the brand.

DEAL STATS #
Overall 2 of 3
Sector (Consumer Products) 2 of 3
Type (Divestiture) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 2 of 3
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 Simple Botanics

Chicago, Illinois, United States

Simple Botanics, founded by Kimberly Crupi Dobbins, is a company based on the belief that delicious and good-for-you treats need not be complicated. This passion fueled the desire to create clean energy made of simple, unprocessed ingredients that harness the power of spices and herbs. Today, Simple Botanics executes that vision in the form of both herbal, botanic teas and organic bars.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-14 Knockaround

San Diego, California, United States

Knockaround is a sunglasses company providing quality sunglasses that won't break the bank. The company has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive "design your own" custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. Knockaround was formed in 2005 and is based in San Diego, California.

Buy -

Seller(S) 1

SELLER

Seurat Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Seurat Group is a consulting and private equity firm focused on the consumer packaged goods industry. The Group's private equity team looks to partner with emerging CPG brands as they look to accelerate growth. Seurat is based in Norwalk, Connecticut.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Mergr

Product

Company

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