M&A Deal Summary

Brand Connections Acquires Bump Club And Beyond

On January 10, 2019, Brand Connections acquired media company Bump Club And Beyond

Acquisition Highlights
  • This is Brand Connections’ 1st transaction in the Media sector.
  • This is Brand Connections’ 1st transaction in the United States.
  • This is Brand Connections’ 1st transaction in Illinois.

M&A Deal Summary

Date 2019-01-10
Target Bump Club And Beyond
Sector Media
Buyer(s) Brand Connections
Deal Type Add-on Acquisition

Target

Bump Club And Beyond

Chicago, Illinois, United States
Bump Club and Beyond connects parents and parents-to-be with the best products, resources, information and each other both online and through dozens of premier events nationwide. With an audience of over 250,000 parents and parents-to-be who engage with the brand regularly, BCB has hosted 1000+ events since its inception. BCB hosts events in over 25 cities across the country and partners with some of the nation's top brands.

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Buyer(S) 1

Buyer

Brand Connections

New York, New York, United States

Category Company
Founded 2001
Sector Digital Media
DESCRIPTION

Brand Connections creates and executes digitally integrated marketing campaigns that enhance brand awareness, influence consumers on their path-to-purchase, and increase sales for consumer packaged goods (CPG) brands and national retailers. The company is retail-centric and digitally savvy across all divisions, fulfilling the needs of its clients through its full suite of in-house capabilities, including a strong focus on retail and shopper in-store marketing programs, sampling and fulfillment services, digital media, digital consumer promotions, and experiential solutions, among other services.


DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1