Add-on Acquisition • Marketing

Bracken Marketing Acquires The Brite Mind

On March 3, 2020, Bracken Marketing acquired marketing company The Brite Mind

Acquisition Context

This is Bracken Marketing’s 1st transaction in the Marketing sector.
This is Bracken Marketing’s 1st transaction in the United States.
This is Bracken Marketing’s 1st transaction in Massachusetts.

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M&A Deal Summary
Date	March 3, 2020
Target	The Brite Mind
Sector	Marketing
Buyer(s)	Bracken Marketing
Deal Type	Add-on Acquisition

Target Company

The Brite Mind

Somerville, Massachusetts, United States

The Brite Mind LLC is a digital marketing strategy agency based in Somerville, Massachusetts.

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Buyer Overview 1

Buyer

Bracken Marketing

Newtown, Pennsylvania, United States

Category	Company
Founded	2016
Sector	Marketing

DESCRIPTION

Bracken Marketing, Inc. combines traditional marketing tactics with major edge digital sales and marketing techniques to generate mass awareness and sales leads for clients across the U.S. and Europe.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Massachusetts	1 of 1
Country: United States	1 of 1
Year: 2020	1 of 1

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