M&A Deal Summary

Bowlero Acquires Mavrix

On July 20, 2023, Bowlero acquired leisure company Mavrix

Acquisition Highlights
  • This is Bowlero’s 6th transaction in the Leisure sector.
  • This is Bowlero’s 11th transaction in the United States.
  • This is Bowlero’s 2nd transaction in Arizona.

M&A Deal Summary
Date 2023-07-20
Target Mavrix
Sector Leisure
Buyer(s) Bowlero
Deal Type Add-on Acquisition

Target

Mavrix

Scottsdale, Arizona, United States
Mavrix is an entertainment company showcasing 22 lanes of bowling, a laser tag arena, an expansive arcade with over 85 games, a full-service restaurant, and multiple sports bars. Mavrix is based in Scottsdale, Arizona.

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Buyer(S) 1

Buyer

Bowlero

Mechanicsville, Virginia, United States
Category Company
Founded 1997
Sector Media
Employees2,965
Revenue 1.1B USD (2023)
DESCRIPTION

Bowlero is an owner and operator of bowling centers in the world, with more than 300 locations, across the U.S., Mexico, and Canada specializing in corporate and private events as well as league and retail bowling. Bowlero portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone, serving over 28 million guests each year. Bowlero was founded in 1997 and is based in New York City.

DEAL STATS #
Overall 11 of 13
Sector (Leisure) 6 of 7
Type (Add-on Acquisition) 10 of 12
State (Arizona) 2 of 2
Country (United States) 11 of 13
Year (2023) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-20 Octane Raceway

Scottsdale, Arizona, United States

Octane Raceway is an advanced go-kart raceway featuring a year-round indoor/outdoor track. This venue is home to Velocity VR, interactive axe throwing, and the Brickyard Grill. Octane Raceway is based in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-18 Lucky Strike Entertainment

Sherman Oaks, California, United States

Lucky Strike Entertainment is an operator of entertainment venues featuring premium bowling lanes, handcrafted food, and spirits, occasional live music performances, a broad assortment of engaging, high-tech games and a one-of-a-kind atmosphere. Lucky Strike venues seek to combine the best attributes of dining, nightlife and interactive entertainment. Lucky Strike Entertainment was formed in 2003 and is based in Sherman Oaks, California.

Buy $90M
Mergr

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