M&A Deal Summary

Bounteous Acquires The Archer Group

On February 6, 2020, Bounteous acquired marketing company The Archer Group

Acquisition Highlights
  • This is Bounteous’ 1st transaction in the Marketing sector.
  • This is Bounteous’ 3rd transaction in the United States.
  • This is Bounteous’ 1st transaction in Delaware.

M&A Deal Summary
Date 2020-02-06
Target The Archer Group
Sector Marketing
Buyer(s) Bounteous
Deal Type Add-on Acquisition

Target

The Archer Group

Wilmington, Delaware, United States
The Archer Group is an independent digital and brand agency. The Archer Group was founded in 2003 is based in Wilmington, Delaware.

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Buyer(S) 1

Buyer

Bounteous

Chicago, Illinois, United States
Category Company
Founded 2003
Sector Information Technology
DESCRIPTION

Bounteous delivers comprehensive strategy, customer experience, engineering, eCommerce, analytics, and digital marketing solutions to leading Fortune 1000 companies. The company helped build Domino’s Pizza into one of the world’s most successful eCommerce brands and serves as the agency of record for Domino’s Canada. Bounteous was formed in 2003 and is based in Chicago, Illinois.

DEAL STATS #
Overall 4 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 6
State (Delaware) 1 of 1
Country (United States) 3 of 4
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-05 Demac Media

Toronto, Ontario, Canada

Demac Media is the country’s largest and most established eCommerce agency, with more than a decade of experience helping hundreds of enterprises sell more and drive deeper engagement online.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-23 Lister Digital

Chennai, India

Lister Digital is a Technology Consulting and Services company working with leading global enterprises to help transform Customer and Employee experiences. Lister Digital was founded in 2000 and is based in Chennai, India.

Buy -
Mergr

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