M&A Deal Summary

Bounteous Acquires LunaMetrics

On December 19, 2017, Bounteous acquired digital media company LunaMetrics

Acquisition Highlights
  • This is Bounteous’ 1st transaction in the Digital Media sector.
  • This is Bounteous’ 1st transaction in the United States.
  • This is Bounteous’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2017-12-19
Target LunaMetrics
Sector Digital Media
Buyer(s) Bounteous
Deal Type Add-on Acquisition

Target

LunaMetrics

Pittsburgh, Pennsylvania, United States
LunaMetrics is a Analytics & Insight and Digital Marketing Strategy company. LunaMetrics services a variety of clients across consumer, healthcare, publishing, eCommerce, federal, and not-for-profit sectors. LunaMetrics is a Google Analytics Certified Partner, a Google Premier Partner, and thought leader in the analytics and digital marketing space. Their team of seasoned experts has unparalleled expertise with the Google Analytics 360 Suite as is evidenced by the 120,000 visitors who view their blogs each month and through their extensive training curriculum held around the United States. In addition, LunaMetrics offers a number of complementary services, including data science solutions, digital advertising strategy, and conversion rate optimization.

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Buyer(S) 1

Buyer

Bounteous

Chicago, Illinois, United States
Category Company
Founded 2003
Sector Information Technology
DESCRIPTION

Bounteous delivers comprehensive strategy, customer experience, engineering, eCommerce, analytics, and digital marketing solutions to leading Fortune 1000 companies. The company helped build Domino’s Pizza into one of the world’s most successful eCommerce brands and serves as the agency of record for Domino’s Canada. Bounteous was formed in 2003 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 6
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 6
State (Pennsylvania) 1 of 1
Country (United States) 1 of 4
Year (2017) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-29 Infield Digital

San Francisco, California, United States

Infield Digital is a digital experience consultancy serving the west coast and mountain west regions. Infield Digital provides customer experience management (CXM) solutions that integrate with existing data and systems. Infield Digital was founded in 2001 and is based in San Francisco, California.

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