Add-on Acquisition • Software

BOOM Acquires LemonOne

On June 13, 2022, BOOM acquired software company LemonOne from Acton Capital

Acquisition Context
  • This is BOOM’s 1st transaction in the Software sector.
  • This is BOOM’s 1st transaction in Germany.

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M&A Deal Summary

Date June 13, 2022
Target LemonOne
Sector Software
Buyer(s) BOOM
Sellers(s) Acton Capital
Deal Type Add-on Acquisition

Target Company

LemonOne

Berlin, Germany
LemonOne is a B2B photo on-demand platform. With its international network of professional photographers and automating the entire process, LemonOne is able to deliver bespoke high-quality visuals for large-scale clients in industries such as travel, food delivery, or real estate at an attractive price. LemonOne was founded in 2017 and is based in Berlin, Germany.
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Buyer Overview 1

Buyer

BOOM

Milan, Italy

Category Company
Sector Internet Software and Services
DESCRIPTION

BOOM is a Saas company that powers smart solutions for visual asset collaboration, management and production. Through a centralized end-to-end platform, BOOM allows creative and marketing companies to create, organize, collaborate on, and publish content anywhere online, making their workflow fast and frictionless from start to finish. BOOM is based in Milan, Italy.


Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Germany 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

Acton Capital

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1999
PE ASSETS 600M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Acton Capital is a late-stage venture capital firm focused on investing in web-based companies benefiting from the 'digital revolution'. The Firm has a special interest in companies and sectors benefiting from the transition to online activity and will consider opportunities across Europe and North America. Acton Capital Partners was formed in 1999 and is headquartered in Munich, Germany.


Deal Context for Seller #
Overall 15 of 18
Sector: Software 1 of 2
Type: Add-on Acquisition 8 of 10
Country: Germany 10 of 11
Year: 2022 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-28 COMATCH

Berlin, Germany

COMATCH is an online platform for independent freelance consultants and industry experts, COMATCH is matching consultants with clients in need of external support. Companies of all sizes use COMATCH to find tailor-made consulting, among them multi-national corporates, consultancies, SMEs, or startups. COMATCH was founded in 2014 and is based in Berlin, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-08 Knix

Toronto, Ontario, Canada

Knix is a direct-to-consumer intimate apparel brand that is re-inventing intimates for real life. Knix was founded in 2012 and is based in Toronto, Ontario.

Sell $320M

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