M&A Deal Summary

Booking.com Acquires Etraveli

On November 23, 2021, Booking.com acquired internet software and services company Etraveli from CVC Capital Partners for 1.6B EUR

Acquisition Highlights
  • This is Booking.com’s 18th transaction in the Internet Software and Services sector.
  • This is Booking.com’s largest (disclosed) transaction.
  • This is Booking.com’s 1st transaction in Sweden.

M&A Deal Summary

Date 2021-11-23
Target Etraveli
Sector Internet Software and Services
Buyer(s) Booking.com
Sellers(s) CVC Capital Partners
Deal Type Add-on Acquisition
Deal Value 1.6B EUR

Target

Etraveli

Uppsala, Sweden
Etraveli is a global technology provider for flights focused on offering the best possible flight content delivered through flexible tech solutions to the consumer and any company facing the consumer. Through its own consumer brands like Gotogate, Mytrip, Flightnetwork and through global partnerships with the likes of Google Flights, Skyscanner, Kayak, Booking.com and others the company provides search, book and fulfilment services of flights and related products. Etraveli was formed in 2000 and is based in Uppsala, Sweden.

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Buyer(S) 1

Buyer

Booking.com

Norwalk, Connecticut, United States

Category Company
Founded 1997
Sector Internet Software and Services
Employees24,000
Revenue 21.4B USD (2023)
DESCRIPTION
Entrance to Booking office in Amsterdam, the Netherlands.
Entrance to Booking office in Amsterdam, the Netherlands.

Booking.com is a provider of online travel and related services, offers customers and partners in over 220 countries through six primary brands - Booking.com, KAYAK, priceline.com, agoda.com, Rentalcars.com and OpenTable. Booking was incorporated in 1997 as Priceline and is based in Norwalk, Connecticut.


DEAL STATS #
Overall 20 of 20
Sector (Internet Software and Services) 18 of 18
Type (Add-on Acquisition) 19 of 19
Country (Sweden) 1 of 1
Year (2021) 2 of 2
Size (of disclosed) 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-12 Getaroom

Dallas, Texas, United States

Getaroom is a B2B-focused distributor of hotel rooms primarily serving leisure travelers within or traveling to North America. The company's mission is to simplify the complexity and costs of global distribution for hotels and deliver a single supplier solution for partners around the world that desire to offer a hospitality experience to their members, employees or customers. Getaroom was formed in 2009 and is based in Dallas, Texas.

Buy $1.2B

Seller(S) 1

SELLER

CVC Capital Partners

Luxembourg, Luxembourg

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 177.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

CVC Capital Partners is a global private equity firm focused on investments in large companies located in Europe, North America, and Asia. CVC looks for opportunities with stable cash flows and talented management, and will consider businesses in a variety of industries. Target sectors include textiles, industrial products, waste management, building materials, energy/utilities, business services, financial services, distribution, healthcare, media, semiconductors, and gaming. CVC can handle transactions valued from €200 million to €10 billion. CVC Capital Partners was formed in 1981 and is based in Luxembourg.


DEAL STATS #
Overall 163 of 173
Sector (Internet Software and Services) 4 of 5
Type (Add-on Acquisition) 58 of 63
Country (Sweden) 4 of 4
Year (2021) 12 of 15
Size (of disclosed) 15 of 54
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-18 Lipton Teas and Infusions

Rotterdam, Netherlands

Lipton Teas and Infusions runs a tea business with world-class purpose-driven brands such as Lipton, PG tips, T2, TAZO, and Pukka. The company picks, cultivates, and nurtures various blends of brews and people. With 11 production factories in 4 continents and tea estates in 3 countries, Lipton Teas and Infusions is a profitable and growing business offering a world of wellbeing through the regenerative power of plants to hundreds of millions of consumers. Lipton Teas and Infusions was formed in 2021 and is based in Rotterdam, Netherlands.

Buy €4.5B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-26 Munchy Food Industries

Klang, Malaysia

Munchy Food Industries produces and distributes handmade biscuits, wafers, and wafer sticks in Malaysia and internationally. Munchy Food Industries provides crackers, sandwiches, plain sweets, chocolate-based and cookies, assorted treats, and sandwich biscuits. Munchy Food Industries was founded in 1991 and is based in Klang, Malaysia.

Sell -