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Add-on Acquisition • Software

Booking.com Acquires buuteeq

On June 20, 2014, Booking.com acquired software company buuteeq from Equitas Capital

Acquisition Context
  • This is Booking.com’s 1st transaction in the Software sector.
  • This is Booking.com’s 6th transaction in the United States.
  • This is Booking.com’s 1st transaction in Washington.

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M&A Deal Summary
Date June 20, 2014
Target buuteeq
Sector Software
Buyer(s) Booking.com
Sellers(s) Equitas Capital
Deal Type Add-on Acquisition

Target Company

buuteeq

Seattle, Washington, United States
buuteeq provides a Digital Marketing System (DMS) and booking engine for independent hotels worldwide. It is an easy-to-use web application that enables hotels to directly control the creation and management of all of their digital marketing.
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Buyer Overview 1

Buyer

Booking.com

Norwalk, Connecticut, United States
Category Company
Founded 1997
Sector Internet Software and Services
Employees24,057
Revenue 23.7B USD (2024)
DESCRIPTION
Entrance to Booking office in Amsterdam, the Netherlands.
Entrance to Booking office in Amsterdam, the Netherlands.

Booking.com is a provider of online travel and related services, offers customers and partners in over 220 countries through six primary brands - Booking.com, KAYAK, priceline.com, agoda.com, Rentalcars.com and OpenTable. Booking was incorporated in 1997 and is based in Norwalk, Connecticut.

Deal Context for Buyer #
Overall 12 of 20
Sector: Software 1 of 1
Type: Add-on Acquisition 11 of 19
State: Washington 1 of 1
Country: United States 6 of 8
Year: 2014 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-16 Hotel Ninjas SL

Barcelona, Spain

Hotel Ninjas SL operates as hotel property management system.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-08 PriceMatch SAS

La Courneuve, France

PriceMatch delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines.

Buy -

Seller Profile 1

SELLER

Equitas Capital

Santiago, Chile
Category Asset Manager
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Equitas Capital is an investment firm for alternative emerging markets in South America. Equitas Capital manages multiple funds targeting environmental services, natural resources, and related industries. Equitas Capital was formed in 2008 and is based in Santiago.

Deal Context for Seller #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
State: Washington 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-01 Ceibo

Antofagasta, Chile

Ceibo is an operator of industrial biotech products and services company intended to improve operational efficiency in mining. Ceibo brings together scientific knowledge, product development expertise, and operations capabilities to make robust and effective technologies to solve pressing environmental challenges of the industry.

Buy -

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