M&A Deal Summary

Bonnier Acquires The Promotion Company

On October 2, 2014, Bonnier acquired media company The Promotion Company

Acquisition Highlights
  • This is Bonnier’s 1st transaction in the Media sector.
  • This is Bonnier’s 1st transaction in the United States.
  • This is Bonnier’s 1st transaction in Indiana.

M&A Deal Summary
Date 2014-10-02
Target The Promotion Company
Sector Media
Buyer(s) Bonnier
Deal Type Add-on Acquisition

Target

The Promotion Company

Indianapolis, Indiana, United States
The Promotion Company is a full-service promotion and marketing firm specializing in producing family entertainment and motorsports events.

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Buyer(S) 1

Buyer

Bonnier

Winter Park, Florida, United States
Category Company
Founded 1978
Sector Media
Employees600
DESCRIPTION

Bonnier Corp. is a special-interest publishing groups in America, with more than 30 multichannel magazine brands extending into all platforms including digital media, books, events, product licensing and more.

DEAL STATS #
Overall 1 of 3
Sector (Media) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Indiana) 1 of 1
Country (United States) 1 of 3
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-14 Parenting and Babytalk magazines & Digital Assets

United States

Parents and American Baby magazines will include popular editorial features and columns from Parenting and Babytalk to ensure that readers are being super-served with great editorial content that reflects the best of the combined products.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-11 LearnWake

Clermont, Florida, United States

LearnWake LLC is a wakeboarding instructional content site.

Buy -
Mergr

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