M&A Deal Summary

Bonnier AB Acquires LRF Media - 9 New Magazine Brands

On March 22, 2016, Bonnier AB acquired publishing company LRF Media - 9 New Magazine Brands from LRF Media AB

Acquisition Highlights
  • This is Bonnier AB’s 1st transaction in the Publishing sector.
  • This is Bonnier AB’s 1st transaction in Sweden.

M&A Deal Summary
Date 2016-03-22
Target LRF Media - 9 New Magazine Brands
Sector Publishing
Buyer(s) Bonnier AB
Sellers(s) LRF Media AB
Deal Type Divestiture

Target

LRF Media - 9 New Magazine Brands

Sweden
LRF Media - 9 New Magazine Brands comprises Lantliv (country living), Lantliv Mat & Vin (country living food & wine), Gods & Gårdar (country estates and manors), Allt om Vin (all about wine) and Hembakat (homebaked) within history, interior design & lifestyle and food & baking.

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Buyer(S) 1

Buyer

Bonnier AB

Stockholm,, Sweden
Category Company
Founded 1804
Sector Media
Employees9,226
DESCRIPTION

Bonnier is a media group working in TV, daily newspapers, business and trade press, magazines, film, books, radio and digital media

DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Divestiture) 1 of 1
Country (Sweden) 1 of 1
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Sago Sago Toys

Toronto, Ontario, Canada

Sago Mini is a developer of mobile apps for children. Sago Mini create software that builds on children's natural sense of curiosity, experimentation and self-expression.

Sell -

Seller(S) 1

SELLER

LRF Media AB

Stockholm, Sweden
Category Company
Sector Publishing
DESCRIPTION

LRF Media is Sweden's third largest publishing company. The company has published magazines since the end of the 19th century and has evolved from being a publisher of periodicals for people active in the agricultural and forestry sectors to a publisher with a wide range of magazines.

DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Divestiture) 1 of 1
Country (Sweden) 1 of 1
Year (2016) 1 of 1
Mergr

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