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  5. Bond Acquires Armadillo

M&A Deal Summary

Bond Acquires Armadillo

On November 10, 2025, Bond acquired marketing company Armadillo

Acquisition Highlights
  • This is Bond’s 1st transaction in the Marketing sector.
  • This is Bond’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2025-11-10
Target Armadillo
Sector Marketing
Buyer(s) Bond
Deal Type Add-on Acquisition

Target

Armadillo

Bristol, United Kingdom
Armadillo is a customer relationship management agency that provides data-driven marketing, customer insight, and creative strategy services for global consumer brands. The Firm combines CRM analytics, personalization, and content development to improve engagement and retention. Armadillo was founded in 1992 and is headquartered in Bristol, United Kingdom.

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Buyer(S) 1

Buyer

Bond

Toronto, Ontario, Canada
Category Company
Sector Marketing
DESCRIPTION

Bond is a customer experience, loyalty, and growth firm that generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Bond is based in Toronto, Ontario.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-31 Buljan & Partners

Madrid, Spain

Buljan & Partners is a consulting firm specializing in Customer-Centric Management (CCM) and Customer and Employee Experience. Buljan & Partners is based in Madrid, Spain.

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