Add-on Acquisition • Marketing

Bond Acquires Armadillo

On November 10, 2025, Bond acquired marketing company Armadillo

Acquisition Context

This is Bond’s 1st transaction in the Marketing sector.
This is Bond’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	November 10, 2025
Target	Armadillo
Sector	Marketing
Buyer(s)	Bond
Deal Type	Add-on Acquisition

Target Company

Armadillo

Bristol, United Kingdom

Armadillo is a customer relationship management agency that provides data-driven marketing, customer insight, and creative strategy services for global consumer brands. The Firm combines CRM analytics, personalization, and content development to improve engagement and retention. Armadillo was founded in 1992 and is headquartered in Bristol, United Kingdom.

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Buyer Overview 1

Buyer

Bond

Toronto, Ontario, Canada

Category	Company
Sector	Marketing

DESCRIPTION

Bond is a customer experience, loyalty, and growth firm that generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Bond is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	2 of 2
Country: United Kingdom	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-05-31	Buljan & Partners Madrid, Spain Buljan & Partners is a consulting firm specializing in Customer-Centric Management (CCM) and Customer and Employee Experience. Buljan & Partners is based in Madrid, Spain.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-05-31

Buljan & Partners

Madrid, Spain

Buljan & Partners is a consulting firm specializing in Customer-Centric Management (CCM) and Customer and Employee Experience. Buljan & Partners is based in Madrid, Spain.

Buy

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