M&A Deal Summary

Bold Orange Acquires Journey 121

On July 31, 2024, Bold Orange acquired internet software and services company Journey 121

Acquisition Highlights
  • This is Bold Orange’s 1st transaction in the Internet Software and Services sector.
  • This is Bold Orange’s 3rd transaction in the United States.
  • This is Bold Orange’s 2nd transaction in Minnesota.

M&A Deal Summary
Date 2024-07-31
Target Journey 121
Sector Internet Software and Services
Buyer(s) Bold Orange
Deal Type Add-on Acquisition

Target

Journey 121

Minneapolis, Minnesota, United States
Journey 121 is a SaaS technology platform that supports multi-location brands to deliver turnkey, personalized marketing programs. Journey 121 is based in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

Bold Orange

Minneapolis, Minnesota, United States
Category Company
Sector Business Services
DESCRIPTION

Bold Orange is a human connections company with a two-fold purpose: business and societal progress. Bold Orange modernizes loyalty, CRM, and digital experiences for both consumer and business-to-business brands. The company’s purpose creates an opportunity for employees to be inspired and empowered to impact brands and their local communities alike. Bold Orange is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Minnesota) 2 of 2
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 Three Deep

St Paul, Minnesota, United States

Three Deep, headquartered in St. Paul, MN, is a results-driven performance marketing company. Three Deep’s expertise in digital media, personalized experiences, customer analytics, and implementing and enabling Salesforce technology improves business outcomes and drives efficiency for brands.

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