Add-on Acquisition • Internet Software and Services

Boats Group Acquires Boot24

On October 5, 2021, Boats Group acquired internet software and services company Boot24

Acquisition Context

This is Boats Group’s 2nd transaction in the Internet Software and Services sector.
This is Boats Group’s 1st transaction in Germany.

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M&A Deal Summary
Date	October 5, 2021
Target	Boot24
Sector	Internet Software and Services
Buyer(s)	Boats Group
Deal Type	Add-on Acquisition

Target Company

Boot24

Hamburg, Germany

Boot24 is an operator of online marine classifieds. Boot24's Rowse-ready features such as a dealer search page, a quick-search tool on the homepage, as well as direct links to specific boat types, brands, models, and more, will create a modern user experience. Boot24 connects serious boat buyers with brokers, dealers, and manufacturers throughout Germany and Poland. Boot24 was founded in 2007 and is based in Hamburg, Germany.

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Buyer Overview 1

Buyer

Boats Group

Miami, Florida, United States

Category	Company
Founded	1999
Sector	Internet Software and Services

DESCRIPTION

Boats Group operates online marketplaces and software products that support buying, selling, and managing boats and marine equipment. Boats Group was founded in 1999 and is based in Miami, Florida.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	2 of 2
Country: Germany	1 of 1
Year: 2021	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-10-05	Botentekoop Netherlands Botentekoop is an own and operator of boating marketplaces though online. Botentekoop is based in Netherlands.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-10-05

Botentekoop

Netherlands

Botentekoop is an own and operator of boating marketplaces though online. Botentekoop is based in Netherlands.

Buy

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