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  5. Boats Group Acquires Boot24

M&A Deal Summary

Boats Group Acquires Boot24

On October 5, 2021, Boats Group acquired internet software and services company Boot24

Acquisition Highlights
  • This is Boats Group’s 2nd transaction in the Internet Software and Services sector.
  • This is Boats Group’s 1st transaction in Germany.

M&A Deal Summary
Date 2021-10-05
Target Boot24
Sector Internet Software and Services
Buyer(s) Boats Group
Deal Type Add-on Acquisition

Target

Boot24

Hamburg, Germany
Boot24 is an operator of online marine classifieds. Boot24's Rowse-ready features such as a dealer search page, a quick-search tool on the homepage, as well as direct links to specific boat types, brands, models, and more, will create a modern user experience. Boot24 connects serious boat buyers with brokers, dealers, and manufacturers throughout Germany and Poland. Boot24 was founded in 2007 and is based in Hamburg, Germany.

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Buyer(S) 1

Buyer

Boats Group

Miami, Florida, United States
Category Company
Founded 1999
Sector Internet Software and Services
DESCRIPTION

Boats Group is an online classifieds marketplace and technology provider for the recreational marine industry and operates the four web portals – BoatTrader, boats.com, YachtWorld, and CosasDeBarcos.com. Boats Group has offices in North America (Norfolk, Virginia and Vancouver, British Columbia) as well as in Europe (the United Kingdom, Spain & Italy). Boats Group was founded in 1999 and is based in Miami, Florida.

DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-05 Botentekoop

Netherlands

Botentekoop is an own and operator of boating marketplaces though online. Botentekoop is based in Netherlands.

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