Investment Summary

Boathouse Capital Invests In AnalyticsIQ

On August 21, 2019, private equity firm Boathouse Capital invested in marketing company AnalyticsIQ

Investment Highlights
  • This is Boathouse Capital’s 6th transaction in the Marketing sector.
  • This is Boathouse Capital’s 40th transaction in the United States.
  • This is Boathouse Capital’s 2nd transaction in Georgia.

Investment Summary
Date 2019-08-21
Target AnalyticsIQ
Sector Marketing
Investor(s) Boathouse Capital
Deal Type Growth Capital

Target

AnalyticsIQ

Atlanta, Georgia, United States
AnalyticsIQ is a marketing data and predictive analytics innovator. AnalyticsIQ leverages a blend of publicly available data and proprietary predictive analytics capabilities to assist blue-chip brands with their customer segmentation and people-based, cross-channel targeted advertising. AnalyticsIQ was founded in 2007 and is based in Atlanta, Georgia.

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Investor(S) 1

Investor

Boathouse Capital

Wayne, Pennsylvania, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2008
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Boathouse Capital is a provider of mezzanine and equity capital to lower middle-market companies in a variety of industries. The Firm works in partnership with management teams and private equity firms in funding private equity sponsored buyouts, management buyouts, recapitalizations, refinancings, and growth capital financings. Boathouse can commit up to $25 million per transaction and generally pursues companies with 'exceptional' management, sustainable competitive advantages, growing end markets, 'sticky' business models, and diversified customers. Boathouse seeks companies with at least $10 million in revenues and at least $5 million of EBITDA. Boathouse is based in Wayne, Pennsylvania.

DEAL STATS #
Overall 40 of 52
Sector (Marketing) 6 of 7
Type (Growth Capital) 29 of 39
State (Georgia) 2 of 2
Country (United States) 40 of 52
Year (2019) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Finch

Salt Lake City, Utah, United States

Finch is a paid digital media automation platform for marketing professionals. Finch leverages artificial intelligence to automate previously manual processes and improve decision making for paid search, display, and shopping advertising on Google, Bing, Yahoo, Display Networks, and Amazon. Finch was founded in 2009 and is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-15 Splashlight

New York, New York, United States

Splashlight enables creative intelligence through advocacy, thought leadership, academic partnerships, and technology platforms. Splashlight was founded in 2002 and is based in New York.

Buy -
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