M&A Deal Summary

BMG360 Acquires Thesis Testing

On January 18, 2022, BMG360 acquired marketing company Thesis Testing

Acquisition Highlights
  • This is BMG360’s 3rd transaction in the Marketing sector.
  • This is BMG360’s 3rd transaction in the United States.
  • This is BMG360’s 1st transaction in New York.

M&A Deal Summary

Date 2022-01-18
Target Thesis Testing
Sector Marketing
Buyer(s) BMG360
Deal Type Add-on Acquisition
Advisor(s) Garros Group (Financial)

Target

Thesis Testing

Brooklyn, New York, United States
Thesis Testing is a provider of conversion rate optimization (CRO) digital marketing services. Thesis Testing was founded in 2017 and is based in Brooklyn, New York.

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Buyer(S) 1

Buyer

BMG360

Shelton, Connecticut, United States

Category Company
Founded 2003
Sector Marketing
DESCRIPTION

BMG360 is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio, and direct mail. BMG360 offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. BMG360 was founded in 2003 and is based in Shelton, Connecticut.


DEAL STATS #
Overall 3 of 4
Sector: Marketing M&A 3 of 3
Type: Add-on Acquisition M&A Deals 3 of 4
State: New York M&A 1 of 1
Country: United States M&A 3 of 4
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Five Mill

San Francisco, California, United States

Five Mill is a digital marketing agency and industry leader in enterprise-level search engine marketing (“SEM”) and social media marketing solutions. Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals. Five Mill was founded in 2008 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-17 The SEO Department

Dallas, Texas, United States

The SEO Department is a search engine optimization leader that works as an extension of the client’s management team to drive ROI. The SEO Department is based in Dallas, Texas.

Buy -