Add-on Acquisition • Distribution

Blyth Acquires Visalus Sciences

On December 18, 2012, Blyth acquired distribution company Visalus Sciences from Ropart Asset Management

Acquisition Context
  • This is Blyth’s 1st transaction in the Distribution sector.
  • This is Blyth’s 5th transaction in the United States.
  • This is Blyth’s 2nd transaction in Michigan.

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M&A Deal Summary

Date December 18, 2012
Target Visalus Sciences
Sector Distribution
Buyer(s) Blyth
Sellers(s) Ropart Asset Management
Deal Type Add-on Acquisition

Target Company

Visalus Sciences

Troy, Michigan, United States
Visalus Sciences LLC, sells a variety of nutritional, weight management, and energy products under its Body By Vi, Vi-Pak, Trim Slim Shape, ViSalus Nutritionals, and Neuro lines. The company sells products through a vast network of distributors, including many individuals and customers. To support the sales success of its network, ViSalus markets industry leading tools, including multimedia, literature, and events.
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Buyer Overview 1

Buyer

Blyth

Greenwich, Connecticut, United States

Category Company
Founded 1976
Sector Consumer Products
Employees1,600
Revenue 490M USD (2014)
DESCRIPTION

Blyth is a designer and marketer of candles and other home accessories as well as health & wellness products sold through the direct selling and direct marketing channels. Blyth was founded in 1976 and is based in Greenwich, Connecticut.


Deal Context for Buyer #
Overall 5 of 6
Sector: Distribution 1 of 1
Type: Add-on Acquisition 5 of 5
State: Michigan 2 of 2
Country: United States 5 of 6
Year: 2012 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-05 The Sterno Group

Des Plaines, Illinois, United States

The Sterno Group LLC, develops, manufactures and markets portable cooking fuels to the food service industry in North America and internationally.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-09 Native Remedies - Assets

Boca Raton, Florida, United States

Buy -

Seller Profile 1

SELLER

Ropart Asset Management

Greenwich, Connecticut, United States

Investor


Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Ropart Asset Management (RAM) is a private equity firm that provides both debt and equity capital to small and middle market companies. RAM segments its investment activity between platform investments, mezzanine situations, and growth capital financings. For platform investments, RAM requires control and targets generally targets businesses with recurring revenue ($10 to $150 million) and clear opportunities for value-added change. The Firm generally looks to invest $3 to $15 million in businesses valued up to $100 million. Areas of interest include business services, industrial services, direct marketing, software/technology, consumer products, value-added distributions, infrastructure/logistics, human capital, hobbies/crafts, franchisors, financial services and healthcare services. Ropart Asset Management was founded in 2001 and is based in Greenwich, Connecticut.


Deal Context for Seller #
Overall 13 of 16
Sector: Distribution 1 of 1
Type: Add-on Acquisition 12 of 15
State: Michigan 1 of 1
Country: United States 13 of 16
Year: 2012 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-05 MediaTrust

New York, New York, United States

MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-12 Ooyala

Mountain View, California, United States

Ooyala, Inc. is a online video management, publishing, analytics and monetization. Company integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Bloomberg, Dell, ESPN, Fremantle Media, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.

Sell $270M