Add-on Acquisition • Consumer Products

Blyth Acquires ViSalus Holdings

On August 4, 2008, Blyth acquired consumer products company ViSalus Holdings

Acquisition Context
  • This is Blyth’s 1st transaction in the Consumer Products sector.
  • This is Blyth’s 4th transaction in the United States.
  • This is Blyth’s 1st transaction in Michigan.

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M&A Deal Summary

Date August 4, 2008
Target ViSalus Holdings
Sector Consumer Products
Buyer(s) Blyth
Deal Type Add-on Acquisition

Target Company

ViSalus Holdings

Troy, Michigan, United States
ViSalus Holdings LLC is a provider of innovative health solutions through high quality wellness products such as the Vi-PAK Advanced Anti-Aging and Energy System, ViSalus NEURO Smart Energy Drink, and the Trim Slim Shape Program for healthy weight loss and weight management.
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Buyer Overview 1

Buyer

Blyth

Greenwich, Connecticut, United States

Category Company
Founded 1976
Sector Consumer Products
Employees1,600
Revenue 490M USD (2014)
DESCRIPTION

Blyth is a designer and marketer of candles and other home accessories as well as health & wellness products sold through the direct selling and direct marketing channels. Blyth was founded in 1976 and is based in Greenwich, Connecticut.


Deal Context for Buyer #
Overall 4 of 6
Sector: Consumer Products 1 of 2
Type: Add-on Acquisition 4 of 5
State: Michigan 1 of 2
Country: United States 4 of 6
Year: 2008 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-12-01 Walter Drake

Oshkosh, Wisconsin, United States

Walter Drake, Inc. is an online retailer of unique, inexpensive gifts, gadgets and personalized items to household goods and kitchen products.

Buy $53M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-05 The Sterno Group

Des Plaines, Illinois, United States

The Sterno Group LLC, develops, manufactures and markets portable cooking fuels to the food service industry in North America and internationally.

Sell -