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  6. BlueSoho Acquires Disruptive Retail Thinking

M&A Deal Summary

BlueSoho Acquires Disruptive Retail Thinking

On July 8, 2015, BlueSoho acquired marketing company Disruptive Retail Thinking

Acquisition Highlights
  • This is BlueSoho’s 1st transaction in the Marketing sector.
  • This is BlueSoho’s 1st transaction in the United States.
  • This is BlueSoho’s 1st transaction in Illinois.

M&A Deal Summary
Date 2015-07-08
Target Disruptive Retail Thinking
Sector Marketing
Buyer(s) BlueSoho
Deal Type Add-on Acquisition

Target

Disruptive Retail Thinking

Chicago, Illinois, United States
Disruptive Retail Thinking is a creative agency focused on growing brands, from ground-up brand IDs to brand communications to brand marketing.

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Buyer(S) 1

Buyer

BlueSoho

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

BlueSoho is an integrated marketing and technology firm designed to help brands dynamically adapt to the needs of their technology-savvy consumer – cross-media and cross-platform.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1
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