Add-on Acquisition • Digital Media

BlueSky ETO Acquires Simply Written

On July 3, 2018, BlueSky ETO acquired digital media company Simply Written

Acquisition Context

This is BlueSky ETO’s 1st transaction in the Digital Media sector.
This is BlueSky ETO’s 1st transaction in the United States.
This is BlueSky ETO’s 1st transaction in Pennsylvania.

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M&A Deal Summary
Date	July 3, 2018
Target	Simply Written
Sector	Digital Media
Buyer(s)	BlueSky ETO
Deal Type	Add-on Acquisition

Target Company

Simply Written

Freedom, Pennsylvania, United States

Simply Written is a unique, business-to-business e-commerce website that equips businesses with the power to revolutionize their business relationships – one handwritten note at a time. Created in 2015, Simply Written uses an innovative, patented handwriting technology that precisely replicates your personal handwriting into a digital format for fast, easy, and visually appealing notes in your chosen handwriting.

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Buyer Overview 1

Buyer

BlueSky ETO

Stratford, Connecticut, United States

Category	Company
Founded	1993
Sector	Digital Media

DESCRIPTION

BlueSky ETO is a software company focused on providing brand marketing solutions for distributed brands, franchisors, independent networks, and global brand management agencies. Their engineered-to-order offerings include Automated Marketing Campaigns, Brand Marketing Centers, Digital Asset Management, and Web to Print Solutions.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: Pennsylvania	1 of 1
Country: United States	1 of 1
Year: 2018	1 of 1

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