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  6. BlueKai Acquires TrackSimple

M&A Deal Summary

BlueKai Acquires TrackSimple

On January 26, 2011, BlueKai acquired internet software and services company TrackSimple

Acquisition Highlights
  • This is BlueKai’s 1st transaction in the Internet Software and Services sector.
  • This is BlueKai’s 1st transaction in the United States.
  • This is BlueKai’s 1st transaction in Washington.

M&A Deal Summary
Date 2011-01-26
Target TrackSimple
Sector Internet Software and Services
Buyer(s) BlueKai
Deal Type Add-on Acquisition

Target

TrackSimple

Seattle, Washington, United States
Tracksimple Inc. is a developer of a platform that captures customer events.

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Buyer(S) 1

Buyer

BlueKai

Cupertino, California, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees140
DESCRIPTION

BlueKai is a cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1
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