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  6. BlueFocus Communications Group Acquires Vision7 International

M&A Deal Summary

BlueFocus Communications Group Acquires Vision7 International

On December 15, 2014, BlueFocus Communications Group acquired marketing company Vision7 International from Mill Road Capital

Acquisition Highlights
  • This is BlueFocus Communications Group’s 1st transaction in the Marketing sector.
  • This is BlueFocus Communications Group’s 1st transaction in Canada.
  • This is BlueFocus Communications Group’s 1st transaction in Quebec.

M&A Deal Summary
Date 2014-12-15
Target Vision7 International
Sector Marketing
Buyer(s) BlueFocus Communications Group
Sellers(s) Mill Road Capital
Deal Type Add-on Acquisition

Target

Vision7 International

Quebec City, Quebec, Canada
Vision7 is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. Vision7 has four operating divisions: Cossette, Vision7 Media, Citizen Relations and Dare. Cossette is Canada’s biggest marketing communications agency that provides fully integrated advertising services; Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning, buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada and UK) and multiple global partnerships; Dare is a digital-based agency that focuses on advertising, digital marketing, Internet communications and social media. Vision7 International was founded in 2010 and is based in Quebec City, Canada.

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Buyer(S) 1

Buyer

BlueFocus Communications Group

Beijing, China
Category Company
Founded 1996
Sector Communications
DESCRIPTION

BlueFocus Communications Group Inc. provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. BlueFocus Communications Group was founded in 1996 and is based in Beijing, China.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Quebec M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2014 M&A 1 of 1

Seller(S) 1

SELLER

Mill Road Capital

Greenwich, Connecticut, United States
Category Private Equity Firm
Founded 2004
PE ASSETS 250M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Mill Road Capital is a private investment firm focused on partnering with publicly traded micro-cap companies in the US and Canada. The Firm pursues a variety of strategies including open market share purchases, block trades, acquisition financing, growth financing, mezzanine financing, as well as sponsoring take privates. Sectors of interest include retail, manufacturing, business services, and consumer products. The Firm was formed by former Blackstone professionals. Mill Road Capital was founded in 2004 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 3 of 8
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
State: Quebec M&A 1 of 1
Country: Canada M&A 1 of 2
Year: 2014 M&A 1 of 1
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