Add-on Acquisition • Marketing

BlueFocus Acquires We Are Social

On December 18, 2013, BlueFocus acquired marketing company We Are Social for 30M USD

Acquisition Context

This is BlueFocus’ 1st transaction in the Marketing sector.
This is BlueFocus’ largest (disclosed) transaction.
This is BlueFocus’ 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	December 18, 2013
Target	We Are Social
Sector	Marketing
Buyer(s)	BlueFocus
Deal Type	Add-on Acquisition
Deal Value	30M USD
Advisor(s)	Results International Group (Financial) Osborne Clarke (Legal)

Target Company

We Are Social

London, United Kingdom

We Are Social Ltd. is an independent social media agency in the world. It provides social media marketing and communications services to organizations in the United Kingdom and internationally.

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Buyer Overview 1

Buyer

BlueFocus

Beijing, China

Category	Company
Founded	1996
Sector	Marketing
Employees	2,311
Revenue	60.8B CNY (2024)

DESCRIPTION

BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of strategy, digital, advertising, media, social, PR, design, branding, CRM, data, e-commerce, and mobile solutions, to multinational companies and Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. BlueFocus was incorporated in 1996 and is based in Beijing, China.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2013	1 of 1
Size (of disclosed)	1 of 1

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