M&A Deal Summary

BlueFocus Acquires We Are Social

On December 18, 2013, BlueFocus acquired marketing company We Are Social for 30M USD

Acquisition Highlights
  • This is BlueFocus’ 1st transaction in the Marketing sector.
  • This is BlueFocus’ largest (disclosed) transaction.
  • This is BlueFocus’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2013-12-18
Target We Are Social
Sector Marketing
Buyer(s) BlueFocus
Deal Type Add-on Acquisition
Deal Value 30M USD
Advisor(s) Results International Group LLP (Financial)
Osborne Clarke (Legal)

Target

We Are Social

London, United Kingdom
We Are Social Ltd. is an independent social media agency in the world. It provides social media marketing and communications services to organizations in the United Kingdom and internationally.

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Buyer(S) 1

Buyer

BlueFocus

Beijing, China
Category Company
Founded 1996
Sector Marketing
Employees2,885
Revenue 52.6B CNY (2023)
DESCRIPTION

BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of strategy, digital, advertising, media, social, PR, design, branding, CRM, data, e-commerce, and mobile solutions, to multinational companies and Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. BlueFocus was incorporated in 1996 and is based in Beijing, China.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

Legal