M&A Deal Summary

Bluedrop Performance Learning Acquires BuyCode

On September 30, 2014, Bluedrop Performance Learning acquired software company BuyCode for 5M USD

Acquisition Highlights
  • This is Bluedrop Performance Learning’s 1st transaction in the Software sector.
  • This is Bluedrop Performance Learning’s 2nd largest (disclosed) transaction.
  • This is Bluedrop Performance Learning’s 1st transaction in the United States.
  • This is Bluedrop Performance Learning’s 1st transaction in Delaware.

M&A Deal Summary
Date 2014-09-30
Target BuyCode
Sector Software
Buyer(s) Bluedrop Performance Learning
Deal Type Add-on Acquisition
Deal Value 5M USD

Target

BuyCode

Wilmington, Delaware, United States
BuyCode, Inc. is a mobile shopping app that surfaces deals from retailers, as well as a way to shop print ads and catalogs from your smartphone

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Buyer(S) 1

Buyer

Bluedrop Performance Learning

St. John's, Newfoundland, Canada
Category Company
Founded 1992
Sector Software
Revenue 20M CAD (2018)
DESCRIPTION

Bluedrop Performance Learning is a provider of advanced visual search software that allows consumers to purchase products at the moment they discover them – in the real world and online. Bluedrop Performance Learning was founded in 1992 and is based in St. John's, Canada.

DEAL STATS #
Overall 1 of 3
Sector (Software) 1 of 3
Type (Add-on Acquisition) 1 of 3
State (Delaware) 1 of 1
Country (United States) 1 of 3
Year (2014) 1 of 2
Size (of disclosed) 2 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-28 Drivetrain Agency

Minneapolis, Minnesota, United States

Drivetrain Agency LLC is a mobile development agency that builds customized apps for enterprise and consumer brands.

Buy $4M
Mergr

Product

Company

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