M&A Deal Summary

Bluebird Acquires 479 Sales & Marketing

On April 25, 2022, Bluebird acquired marketing company 479 Sales & Marketing

Acquisition Highlights
  • This is Bluebird’s 1st transaction in the Marketing sector.
  • This is Bluebird’s 1st transaction in the United States.
  • This is Bluebird’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2022-04-25
Target 479 Sales & Marketing
Sector Marketing
Buyer(s) Bluebird
Deal Type Add-on Acquisition

Target

479 Sales & Marketing

Bentonville, Arkansas, United States
479 Sales & Marketing is an operator of a full-service omni-channel agency that offers perspective from both sides of the desk, the vendor and the retailer. 479 Sales & Marketing staff is comprised of former Walmart and industry professionals with backgrounds in sales, buying, category management, supply chain, and data analysis. 479 Sales & Marketing was founded in 2007 and is based in Bentonville, Arkansas.

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Buyer(S) 1

Buyer

Bluebird

Minneapolis, Minnesota, United States
Category Company
Founded 2015
Sector Business Services
DESCRIPTION

Bluebird is a retail services and consulting firm serving innovative and beloved brands. The company provides strategic planning, operations consulting, account management, digital optimization, and data analytics necessary for brands to execute and optimize retail sales. Bluebird was founded in 2015 and is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Arkansas) 1 of 2
Country (United States) 1 of 2
Year (2022) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-19 OneStone

Rogers, Arkansas, United States

OneStone is an operator of full-service Amazon account management across both retail and marketplace. OneStone's end-to-end offering also includes Retail Media advertising across 40+ retailers, including on-site and programmatic advertising, and creative services. OneStone is based in Rogers, Arkansas.

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