M&A Deal Summary

Blue Wheel Acquires Retail Bloom

On January 24, 2023, Blue Wheel acquired marketing company Retail Bloom

Acquisition Highlights
  • This is Blue Wheel’s 1st transaction in the Marketing sector.
  • This is Blue Wheel’s 1st transaction in the United States.
  • This is Blue Wheel’s 1st transaction in Michigan.

M&A Deal Summary
Date 2023-01-24
Target Retail Bloom
Sector Marketing
Buyer(s) Blue Wheel
Deal Type Merger

Target

Retail Bloom

Rochester Hills, Michigan, United States
Retail Bloom provides all-inclusive services to help established brands develop and implement tailored online strategies that guide brand success in ecommerce. Retail Bloom was founded in 2015 and is based in Rochester Hills, Michigan.

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Buyer(S) 1

Buyer

Blue Wheel

Birmingham, Michigan, United States
Category Company
Founded 2011
Sector Marketing
DESCRIPTION

Blue Wheel is an omni-channel digital commerce agency with expertise across the e-commerce landscape. The company provides a full-suite of e-commerce solutions through its best-in-class, proprietary technology, companion, enabling clients to execute a consolidated e-commerce strategy from click to ship. Blue Wheel was founded in 2011 and is based in Birmingham, Michigan.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
State (Michigan) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
Mergr

Product

Company

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