M&A Deal Summary

Blue Acorn iCi Acquires BrandShop

On April 4, 2019, Blue Acorn iCi acquired software company BrandShop from Beringer Capital

Acquisition Highlights
  • This is Blue Acorn iCi’s 1st transaction in the Software sector.
  • This is Blue Acorn iCi’s 2nd transaction in the United States.
  • This is Blue Acorn iCi’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2019-04-04
Target BrandShop
Sector Software
Buyer(s) Blue Acorn iCi
Sellers(s) Beringer Capital
Deal Type Add-on Acquisition

Target

BrandShop

Shelton, Connecticut, United States
BrandShop is a provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey's, Mrs. Meyer's Clean Day and Waterpik. BrandShop was founded in 1989 and is based in Shelton, Connecticut.

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Buyer(S) 1

Buyer

Blue Acorn iCi

Charleston, South Carolina, United States
Category Company
Founded 2008
Sector Information Technology
DESCRIPTION

Blue Acorn iCi is an independent digital customer experience company. Blue Acorn iCi has unparalleled expertise - from building complex websites that need scale and platform integration, to transforming data into actionable insights, to helping brands operate and grow their digital commerce channel utilizing a comprehensive suite of commerce services. Blue Acorn iCi was founded in 2008 and is based in Charleston, South Carolina.

DEAL STATS #
Overall 2 of 3
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Connecticut) 1 of 1
Country (United States) 2 of 3
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-04 iCiDIGITAL

Raleigh, North Carolina, United States

iCiDIGITAL is a digital agency delivering end-to-end strategy, design, and implementation solutions. iCiDIGITAL is based in Raleigh, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-18 Mediotype Commerce

Superior, Colorado, United States

Mediotype Commerce is a provider of digital commerce ecosystem. Deep engineering expertise and a relentless focus on results have driven success for its clients Mediotype Commerce was founded in 2008 and is based in Superior, Colorado.

Buy -

Seller(S) 1

SELLER

Beringer Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1990
Size Small
Type Sector Agnostic
DESCRIPTION

Beringer Capital is a private equity and M&A advisory firm. Beringer's direct investment group looks to partner with founders of growing companies to maximize the value of their business. Areas of investment interest include marketing services, digital media, and specialty media. In addition to direct investing, Beringer also provides M&A and corporate development services. Beringer Capital was formed in 1990 and is headquartered in Toronto.

DEAL STATS #
Overall 4 of 6
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Connecticut) 1 of 1
Country (United States) 3 of 5
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-04 iCiDIGITAL

Raleigh, North Carolina, United States

iCiDIGITAL is a digital agency delivering end-to-end strategy, design, and implementation solutions. iCiDIGITAL is based in Raleigh, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-02 Adweek

New York, New York, United States

Adweek is a resource for news and insight in media, marketing, and advertising. Adweek is the major source of news for marketing, media, and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events, and awards. Adweek was formed in 1978 and is based in New York, New York.

Sell -
Mergr

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