Add-on Acquisition • E-Commerce

BloomNation Acquires Floom

On May 28, 2025, BloomNation acquired e-commerce company Floom

Acquisition Context

This is BloomNation’s 1st transaction in the E-Commerce sector.
This is BloomNation’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	May 28, 2025
Target	Floom
Sector	E-Commerce
Buyer(s)	BloomNation
Deal Type	Add-on Acquisition

Target Company

Floom

London, United Kingdom

Floom is an online marketplace connecting customers with local independent florists in the U.S. and the U.K. Floom offers a curated selection of unique, handcrafted arrangements, delivered with care and creativity. Floom was founded in 2016 and is based in London, England.

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Buyer Overview 1

Buyer

BloomNation

Santa Monica, California, United States

Category	Company
Founded	2011
Sector	E-Commerce

DESCRIPTION

BloomNation is a florist platform empowering local florists with cutting-edge e-commerce tools, an advanced point-of-sale system, powerful marketing services, and business solutions that increase sales, streamline operations, and build lasting customer relationships. BloomNation was founded in 2011 and is based in Santa Monica, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2025	1 of 1

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