Add-on Acquisition • Internet Software and Services

Blockthrough Acquires Uponit

On January 22, 2020, Blockthrough acquired internet software and services company Uponit

Acquisition Context

This is Blockthrough’s 1st transaction in the Internet Software and Services sector.
This is Blockthrough’s 1st transaction in Israel.

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M&A Deal Summary
Date	January 22, 2020
Target	Uponit
Sector	Internet Software and Services
Buyer(s)	Blockthrough
Deal Type	Add-on Acquisition

Target Company

Uponit

Tel Aviv, Israel

Uponit is the most sophisticated ad recovery platform today, designed to protect publishers' online ad business. Using cyber technologies, Uponit help online publishers measure and restore their blocked ad inventory and communicate with their adblocking audience.

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Buyer Overview 1

Buyer

Blockthrough

Toronto, Ontario, Canada

Category	Company
Founded	2015
Sector	Internet Software and Services

DESCRIPTION

Blockthrough engages in adblock revenue recovery business. Blockthrough helps publishers recover revenue lost to adblocking by delivering respectful, unintrusive ad experiences that leverage the publisher's existing programmatic and direct demand. With a transparent, reliable platform that boasts >99.9% uptime and robust analytics, Blockthrough offers the most effective adblock revenue recovery solution in the market.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Israel	1 of 1
Year: 2020	1 of 1

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Internet Software and Services M&A - Add-on Acquisition M&A Deals - Israel M&A - 2020 M&A