M&A Deal Summary

Blippar.Com Acquires Layar B.V.

On June 10, 2014, Blippar.Com acquired software company Layar B.V. from Prime Ventures

Acquisition Highlights
  • This is Blippar.Com’s 1st transaction in the Software sector.
  • This is Blippar.Com’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2014-06-10
Target Layar B.V.
Sector Software
Buyer(s) Blippar.Com
Sellers(s) Prime Ventures
Deal Type Add-on Acquisition

Target

Layar B.V.

Amsterdam, Netherlands
Layar is an augmented reality and interactive print technology.

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Buyer(S) 1

Buyer

Blippar.Com

London, United Kingdom

Category Company
Founded 2010
Sector Software
DESCRIPTION

Blippar.Com attract, retain and engage with consumers through an immersive experience. Through one app, Blippar becomes the lens through which the real world can be spontaneously 'unlocked' and converted into content-rich, interactive experiences.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Netherlands M&A 1 of 1
Year: 2014 M&A 1 of 1

Seller(S) 1

SELLER

Prime Ventures

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1999
PE ASSETS 750M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Prime Ventures is a venture capital and growth equity firm focusing on investing in European companies in the technology and related industries. Prime is based in Amsterdam with an additional office in Cambridge.


DEAL STATS #
Overall 11 of 19
Sector: Software M&A 3 of 4
Type: Add-on Acquisition M&A Deals 10 of 15
Country: Netherlands M&A 11 of 15
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-23 Mendix

Boston, Massachusetts, United States

Mendix, Inc. is the fastest and easiest platform to build and continuously improve mobile and web applications at scale. The only low-code platform available through SAP and IBM, we help our customers digitize their operations by building, managing, and improving apps at unprecedented speed and scale. More than 4,000 forward-thinking enterprises, including KLM, Philips and Royal DSM use our platform to build business applications to delight their customers and improve operational efficiency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-28 Bright Computing

San Jose, California, United States

Bright Computing specializes in management software for clusters and clouds used in high performance computing (HPC), storage, databases, Hadoop, and OpenStack. Bright’s integrated approach makes cluster management easy for DevOps and IT operations teams while providing powerful and complete management capabilities for mission-critical workloads. Bright Computing was formed in 2009 and is based in San Jose, California.

Buy -