Add-on Acquisition • Information Technology

Blackthorn.io Acquires Textey

On November 18, 2021, Blackthorn.io acquired information technology company Textey

Acquisition Context

This is Blackthorn.io’s 1st transaction in the Information Technology sector.
This is Blackthorn.io’s 2nd transaction in the United States.
This is Blackthorn.io’s 1st transaction in Georgia.

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M&A Deal Summary
Date	November 18, 2021
Target	Textey
Sector	Information Technology
Buyer(s)	Blackthorn.io
Deal Type	Add-on Acquisition

Target Company

Textey

Carrollton, Georgia, United States

Textey builds apps for the Salesforce platform. The company’s core focus is enabling text messaging solutions that enable customers to adopt this preferred mode of communication into their day-to-day business processes. Textey was formed min 2015 and is based in Carrollton, Georgia.

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Buyer Overview 1

Buyer

Blackthorn.io

New York City, New York, United States

Category	Company
Founded	2015
Sector	Software

DESCRIPTION

Blackthorn.io provides payment and event management solutions for Salesforce users built within the platform, removing the need for complicated integrations. Blackthorn.io was founded in 2015 and is based in New York City, New York.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	2 of 2
State: Georgia	1 of 1
Country: United States	2 of 2
Year: 2021	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-07-27	PCIFY Martinsburg, West Virginia, United States PCIFY is a personally identifiable information (PII) Credit Card Detection and Masking App on the Salesforce AppExchange. PCIFY masks PII and credit card data in Salesforce applications, which is required for maintaining Payment Card Industry compliance (PCI, the information security standard for financial data), passing data audits, and allowing company executives to sleep at night. PCIFY was founded in 2018 and is based in Martinsburg, West Virginia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-07-27

PCIFY

Martinsburg, West Virginia, United States

PCIFY is a personally identifiable information (PII) Credit Card Detection and Masking App on the Salesforce AppExchange. PCIFY masks PII and credit card data in Salesforce applications, which is required for maintaining Payment Card Industry compliance (PCI, the information security standard for financial data), passing data audits, and allowing company executives to sleep at night. PCIFY was founded in 2018 and is based in Martinsburg, West Virginia.

Buy

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