M&A Deal Summary

Bjorn Borg Acquires Baseline Group

On December 8, 2016, Bjorn Borg acquired distribution company Baseline Group for 1M EUR

Acquisition Highlights
  • This is Bjorn Borg’s 1st transaction in the Distribution sector.
  • This is Bjorn Borg’s largest (disclosed) transaction.
  • This is Bjorn Borg’s 1st transaction in Belgium.

M&A Deal Summary
Date 2016-12-08
Target Baseline Group
Sector Distribution
Buyer(s) Bjorn Borg
Deal Type Add-on Acquisition
Deal Value 1M EUR

Target

Baseline Group

Belgium
Baseline Group is a distributor of Björn Borg products in the Netherlands and Belgium (Benelux)

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Buyer(S) 1

Buyer

Bjorn Borg

Stockholm, Sweden
Category Company
Founded 2004
Sector Apparel/Textiles
Employees151
Revenue 872M SEK (2023)
DESCRIPTION

Björn Borg is a provider of sports apparel and underwear. The company also offers footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe. Björn Borg was founded in 2004 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 1 of 1
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Belgium) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

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