M&A Deal Summary

Billups Acquires TAC Media

On September 20, 2023, Billups acquired marketing company TAC Media

Acquisition Highlights
  • This is Billups’ 1st transaction in the Marketing sector.
  • This is Billups’ 1st transaction in Malaysia.

M&A Deal Summary
Date 2023-09-20
Target TAC Media
Sector Marketing
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

TAC Media

Petaling Jaya, Malaysia
TAC Media is a prominent OOH advertising specialist. TAC media has implemented projects in challenging and competitive markets such as China, the United Kingdom, Singapore, Indonesia, Thailand and Mexico, using a combination of data-driven insights, personalised, relevant and timely content delivered via the most relevant media channels notwithstanding geographical and language barriers. TAC Media was founded in 2013 and is based in Petaling Jaya, Malaysia.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States
Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

DEAL STATS #
Overall 6 of 9
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 5 of 8
Country (Malaysia) 1 of 1
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-21 Outchart

Lewes, Delaware, United States

Outchart is a full-stack software provider for the digital out-of-home marketplace. Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. Outchart is based in Lewes, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 OOH Labs

Toronto, Ontario, Canada

OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.

Buy -
Mergr

Product

Company

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