Add-on Acquisition • Marketing

Billups Acquires TAC Media

On September 20, 2023, Billups acquired marketing company TAC Media

Acquisition Context

This is Billups’ 1st transaction in the Marketing sector.
This is Billups’ 1st transaction in Malaysia.

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M&A Deal Summary
Date	September 20, 2023
Target	TAC Media
Sector	Marketing
Buyer(s)	Billups
Deal Type	Add-on Acquisition

Target Company

TAC Media

Petaling Jaya, Malaysia

TAC Media is a prominent OOH advertising specialist. TAC media has implemented projects in challenging and competitive markets such as China, the United Kingdom, Singapore, Indonesia, Thailand and Mexico, using a combination of data-driven insights, personalised, relevant and timely content delivered via the most relevant media channels notwithstanding geographical and language barriers. TAC Media was founded in 2013 and is based in Petaling Jaya, Malaysia.

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Buyer Overview 1

Buyer

Billups

Lake Oswego, Oregon, United States

Category	Company
Founded	2003
Sector	Media

DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

Deal Context for Buyer	#
Overall	6 of 9
Sector: Marketing	1 of 3
Type: Add-on Acquisition	5 of 8
Country: Malaysia	1 of 1
Year: 2023	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-02-21	Outchart Lewes, Delaware, United States Outchart is a full-stack software provider for the digital out-of-home marketplace. Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. Outchart is based in Lewes, Delaware.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-02-21

Outchart

Lewes, Delaware, United States

Outchart is a full-stack software provider for the digital out-of-home marketplace. Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. Outchart is based in Lewes, Delaware.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-10-10	OOH Labs Toronto, Ontario, Canada OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-10-10

OOH Labs

Toronto, Ontario, Canada

OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.

Buy

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