M&A Deal Summary

Billups Acquires Outsight

On January 3, 2024, Billups acquired marketing company Outsight

Acquisition Highlights
  • This is Billups’ 2nd transaction in the Marketing sector.
  • This is Billups’ 1st transaction in Belgium.

M&A Deal Summary

Date 2024-01-03
Target Outsight
Sector Marketing
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

Outsight

Brussels, Belgium
Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States

Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.


DEAL STATS #
Overall 8 of 9
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 7 of 8
Country: Belgium M&A 1 of 1
Year: 2024 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 OOH Labs

Toronto, Ontario, Canada

OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-07 Billie Media

Auckland, New Zealand

Billie Media provides outdoor media solutions across Australia and New Zealand. Harnessing channel innovation, local expertise, technology and data, and creative outputs, Billie Media provides enhanced outdoor solutions for brands locally and internationally. Billie Media was founded in 2021 and is based in Auckland, New Zealand.

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